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Flip flops used to be a simple, cheap summer shoe that gave you a bit of protection from rough or hot surfaces, but more recently, they have become the footwear of choice for many.  You can't blame them, with all the fancy styles, eye catching shades, and even corporate logos. But these shoes were never meant to be someone's primary shoes.    So what are the pros and cons of flip flops? On the positive side, they do offer some protection for the soles of your feet when walking around on the sand at the beach, or on hot concrete...

Our founder, Eva Nemcik, created the Original Foot Alignment socks based on the yoga practice of spreading your toes with your fingers. She felt that if this simple practice could help relieve the pain she was experiencing from her physical activities, then a sock that could give this experience and be worn for longer periods of time would also be beneficial. Recently Eva was invited to be interviewed by Katy Bowman, an internationally recognized biomechanist, author, and science communicator. Katy has both the skill and passion for reintroducing movement into people’s everyday lives. She has eight bestselling books, an award-winning...

Treatment of Plantar Fasciitis from a doctor typically comes in the form of using a heel insert, and non-steroidal anti-inflammatories which can be useful for the swelling and pain. They may also recommend that you consider surgery which, along with the resulting follow-up, can be quite expensive. Before considering surgery, you should consider other treatment options for at least a while. If under a doctors care, they may even encourage you to try other treatments for up to 12 months. If you are an athlete or highly active, there are a few things you can consider doing to encourage the...